AI for the rest of us.
Built into your iPhone, iPad, Mac, and Apple Vision Pro* to help you write, express yourself, and get things done effortlessly.** Draws on your personal context without allowing anyone else to access your personal data — not even?Apple.
Learn helpful tips and tricks that make your day so much easier.
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Apple?Intelligence powers new Writing Tools, which help you find just the right words virtually everywhere you write. With enhanced language capabilities, you can summarize an entire lecture in seconds, get the short version of a long group thread, and minimize unnecessary distractions with prioritized notifications.
Transform how you communicate using intelligent Writing Tools that can proofread your text, rewrite different versions until the tone and wording are just right, and summarize selected text with a tap. Writing Tools are available nearly everywhere you write, including third-party apps.
Priority notifications appear at the top of the stack, letting you know what to pay attention to at a glance. And notifications are summarized, so you can scan them faster.
Priority messages in Mail elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon.
Tap to reveal a summary of a long email in the Mail app and cut to the chase. You can also view summaries of email right from your inbox.
Just hit record in the Notes or Phone apps to capture audio recordings and transcripts. Apple?Intelligence generates summaries of your transcripts, so you can get to the most important information at a glance.
Reduce Interruptions is an all-new Focus that understands the content of your notifications and shows you the ones that might need immediate attention, like a text about picking up your child from daycare later today.
Use a Smart Reply in Mail to quickly draft an email response with all the right details. Apple?Intelligence can identify questions you were asked in an email and offer relevant selections to include in your response. With a few taps you’re ready to send a reply with key questions answered.
Apple Intelligence enables delightful new ways to express yourself visually. Create fun, original images and brand-new Genmoji that are truly personal to you. Turn a rough sketch into a related image that complements your notes with Image Wand. And make a custom memory movie based on the description you provide.
Produce fun, original images in seconds with the Image?Playground experience right in your apps. Create an entirely new image based on a description, suggested concepts, and even a person from your Photos library. You can easily adjust the style and make changes to match a Messages thread, your Freeform board, or a slide in Keynote.
Experiment with different concepts and try out image styles like animation, illustration, and sketch in the dedicated Image?Playground app. Create custom images to share with friends in other apps or on social media.
Make a brand-new Genmoji right in the keyboard to match any conversation. Provide a description to see a preview, and adjust your description until it’s perfect. You can even pick someone from your Photos library and create a Genmoji that looks like them.
Image?Wand can transform your rough sketch into a related image in the Notes app. Use your finger or Apple?Pencil to draw a circle around your sketch, and Image?Wand will analyze the content around it to produce a complementary visual. You can even circle an empty space, and Image?Wand will use the surrounding context to create a picture.
Create a custom memory movie of the story you want to see, right in Photos. Enter a description, and Apple?Intelligence finds the best photos and videos that match. It then crafts a storyline with unique chapters based on themes it identifies and arranges your photos into a movie with its own narrative arc.
Search for photos and videos in the Photos app simply by describing what you’re looking for. Apple?Intelligence can even find a particular moment in a video clip that fits your search description and take you right to it.
Remove distractions in your photos with the Clean Up tool in the Photos app. Apple?Intelligence identifies background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.1
Siri draws on Apple Intelligence for new superpowers. With an all-new design, richer language understanding, and the ability to type to Siri whenever it’s convenient for you, communicating with Siri is more natural than ever. And with extensive product knowledge and the ability to tap into ChatGPT when it might be helpful to answer your question, Siri can assist you in brand-new ways.
Siri has an all-new design that’s even more deeply integrated into the system experience, with an elegant, glowing light that wraps around the edge of your screen.
With a double tap on the bottom of your iPhone or iPad screen, you can type to Siri from anywhere in the system when you don’t want to speak out loud.
Tap into the expansive product knowledge Siri has about your devices’ features and settings. You can ask questions when you’re learning how to do something new on your iPhone, iPad, and Mac, and Siri can give you step-by-step directions in a flash.
Siri, set an alarm for — oh wait no, set a timer for 10 minutes. Actually, make that 5.
Richer language understanding and an enhanced voice make communicating with Siri even more natural. And when you refer to something you mentioned in a previous request, like the location of a calendar event you just created, and ask ”What will the weather be like there?” Siri knows what you’re talking about.
Apple Intelligence empowers Siri with onscreen awareness, so it can understand and take action with things on your screen. If a friend texts you their new address, you can say “Add this address to their contact card,” and Siri will take care of it.
This feature is in development and will be available with a future software update.
Awareness of your personal context enables Siri to help you in ways that are unique to you. Can’t remember if a friend shared that recipe with you in a note, a text, or an email? Need your passport number while booking a flight? Siri can use its knowledge of the information on your device to help find what you’re looking for, without compromising your privacy.
This feature is in development and will be available with a future software update.
Seamlessly take action in and across apps with Siri. You can make a request like “Send the email I drafted to April and Lilly” and Siri knows which email you’re referencing and which app it’s in. And Siri can take actions across apps, so after you ask Siri to enhance a photo for you by saying “Make this photo pop,” you can ask Siri to drop it in a specific note in the Notes app — without lifting a finger.
This feature is in development and will be available with a future software update.
Apple?Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your iPhone, iPad, and Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple?Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
With ChatGPT from OpenAI integrated into Siri and Writing Tools, you get even more expertise when it might be helpful for you — no need to jump between tools. Siri can tap into ChatGPT for certain requests, including questions about photos or documents. And with Compose in Writing Tools, you can create and illustrate original content from scratch.
You control when ChatGPT is used and will be asked before any of your information is shared. Anyone can access ChatGPT for free, without creating an account. ChatGPT subscribers can connect accounts to access paid features within these experiences.
Find the right iPhone, iPad, or Mac for you.
M4 chip
Strikingly thin and fast so you can
work, play, or create anywhere.
M4, M4 Pro, or M4 Max chip
The most advanced Mac laptops for
demanding workflows.
M4 or M4 Pro chip
The mini-est, most affordable Mac
with mighty performance.
M4 Max or M3 Ultra chip
Powerful performance and extensive
connectivity for pro workflows.
New App Intents, APIs, and frameworks make it incredibly easy for developers to integrate system-level features like Siri, Writing Tools, and Image Playground into your favorite apps.
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